It seems that more companies are realizing that Serbian market has a huge potential because this market, especially the retail market, is under-serviced. Nearly two years ago, the third largest company in Serbia, Delta Holding, opened in Belgrade ‘Delta City‘, the largest shopping mall in the Balkans. Colliers nternational Serbia, as the exclusive leasing agent for the mall, achieved 100% leasing well before the opening and brought a striking array of international retail names to the Serbian market (30 out of the 120 brands present in the mall have entered the Serbian market for the first time with the opening of Delta City) including famous names like Massimo Dutti, Bershka, Stradivarius, Pull & Bear, Mexx, Mango, Morgan, Max & Co, Intimissimi, Mothercare, Sephora, Coin Casa and Costa Coffee.
As you probably know, the new hot spot in Belgrade is no longer Delta City shopping mall. Usce Shopping Center in Belgrade opened its doors on March 31, becoming the largest shopping center in the Balkans.
Usce shopping center consists of a total built area of approx. 130,000 square meters and a leasable area of approx. 50,000 square meters. Visitors also have access to an Idea supermarket (4,000 square meters), height restaurants and six bars, as well as a new multiplex cinema with eleven screens. Apart from the brands already present in the Serbian market including Aldo, Springfield, Woman’ Secret, Mango, Cortefiel, Massimo Dutti, Benetton, Gant, Nara Camicie, and Time Out, Usce Shopping Center is introducing a dozen of new brands, such as Brown Shoes, Promod, Stiefelkoenig, Mandarina Duck, Big Bang, Tosca Blue, JLo (Jennifer Lopez), and prenatal. Also, Slovenian retail group Sportina is opening the largest luxury fashion multi-brand in Eastern Europe. Hugo Boss, D&G, Joop and Polo Ralph Lauren are the shop in shops with separate mens’ and womens’ shops. Other brands featured include Armani Collezioni, Iceberg, GF Ferre, Galliano, Versace Jeans Couture, Armani Jeans.
Slowly, but surely, it looks like some international retail names are starting to figure it out: Serbia is a very interesting market with a lot of potential. Of course, the Serbian market is not fully distributed, so there is a lot of room for new players and new investors.
