French fashion retailer Sergent Major Continues Its Development In Serbia
A few weeks back, we wrote about how Delta City shopping mall and Usce shopping center in Belgrade, brought a striking array of international retail names to the Serbian market. We noted that slowly, but surely, it looks like some international fashion brands are starting to figure it out: Belgrade, the capital of Serbia, is a very interesting city with a lot of potential.
The latest example is Sergent Major, one of France’s biggest fashion store chains. Sergent Major dressed up children from 0 to 14 years old for more than 20 years. With 150 stores in France, the network Sergent Major continues its development in Serbia (Sergent Major has already a shop in Kragujevac) with a new opening in Belgrade. The first Sergent Major shop in Belgrade opened its doors on May 23, Bulevar Kralja Aleksandra 94. Serbian Delta Fashion company is representing the brand Sergent Major in Serbia, and also in Montenegro. The first Sergent Major shop in Montenegro opened in Podgorica (October 2008) within the Delta City Shopping mall.
It seems that more international fashion brands are realizing that they can win a lot in the Serbian market. The main thing is that Serbia, as far as the region is concerned, plays a very important role. Serbia is not a small market, and Belgrade is not a small European capital. There is a huge potential because Serbian market is not fully distributed, so there is a lot of room for new foreign investors.